3 mins

5 Ways to Retain Customers

Customer retention is an essential part of any successful business. However, we know that it’s also a challenge for many businesses, especially those that rely on repeat customers. Here are five tips to help you keep your customers happy and coming back for more. 

1. Offer Free Shipping 

One of the easiest ways to retain customers is by offering free shipping. This will make them feel valued and appreciated. You can also use this as a way to build trust with your customer base. What you can do is set a minimum amount of spending for free shipping to ensure that you’re not losing any money. If you’re offering free shipping, you should also consider offering discounts on other products. 

2. Provide Easy Returns

Another great way to retain customers is to provide easy returns. This will help people who aren’t satisfied with their purchase. It will also give you an opportunity to upsell additional items. A lot of businesses are scared to provide return services because they are afraid that they will lose sales. To make sure that you won’t lose sales - provide an easy return and exchange policy instead. This way, you’re meeting the customers' needs while ensuring that you’re still making sales.

3. Give Discounts

One of the easiest ways to retain customers is to offer them discounts. People love deals and discounts. They make us feel special and appreciated. Give people discounts during their birthdays and other special occasions to make them feel special. If you do this right, you can even turn a customer into a loyal fan.

4. Create Loyalty Programs

Another way to keep customers coming back is to give them something extra when they come back. This could be as simple as offering free shipping or a discount code. Take Sephora as an example, customers get three small freebies whenever they shop online which makes them feel special and come back for more. It could also be more elaborate, such as giving away an item with a value of $100 or more.

5. Reward Referrals

One of the easiest ways to retain customers is to reward referrals. If you offer a referral program, people will feel good about referring others. They will also feel good about themselves because they helped another customer.

If you’re ready to take your customer retention strategy to the next level, get in touch with us and we’d be glad to help you. We are a team of digital marketing experts with over 40 years of collective experience who love helping brands create impactful digital marketing campaigns. 


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