What is SEO?
SEO stands for Search Engine Optimisation and has been playing a pivotal role in online commerce since the 1990s. It’s the process of making your website and the pages within it look good for search engines such as Google and Bing.
Search engine optimisation should form part of your online strategy. It helps potential visitors find your website and land on relevant pages which are far more likely to convert visitors into customers.
As a results-driven Glasgow SEO agency, we can help you create a tailored digital campaign focused on your goals and objectives.
Why Do You Need SEO?
SEO increases the visibility of your site in search engines. It helps sites, such as Google, match specific searches with specific pages. If you sell blue widgets in Glasgow you’ll want to be found when people are looking for blue widgets in Glasgow. It’s as simple as that.
Search engine optimisation is an effective arm of digital marketing which brings organic traffic which is significantly more likely to convert than paid traffic.
Great. So How Do You Get To Number One On The Search Engines?
Our SEO experts based in Glasgow, focus on specific areas of your site and introduce targeted keywords and content which are likely to be of interest to your visitors. We also look at targeting local searches making sure you appear in listings and Google Maps.
We help you create keyword, content and linking strategies which align with your business goals to gain valuable and targeted traffic from the likes of Google, Bing and Yahoo. We always focus on terms likely to lead to conversions and sales and offer a host of SEO services.
We provide full SEO reporting and analysis which provides your business with useful insights and total control.
How do you improve your Website for SEO?
Parachute are technical SEO specialists and every website we create is geared towards performing well in search engine results. This includes making sure the code which makes your website work is error free with clean HTML mark-up as well as making sure your pages load quickly and contain relevant titles and meta descriptions. Our development team have over 10 years of experience in creating websites which help clients see returns from Search Engine Optimisation.
Which SEO keywords should you target?
Before we start any campaign our SEO team go through a planning and research stage which examines your existing content and business objectives. From these insights, we create a keyword strategy which highlights the keywords, terms and phrases which will be most valuable to your organisation.
We then examine the competition for each individual keyword and phrase before creating a strategy to improve your rankings and ultimately gain you more traffic.
Our SEO Approach?
Good SEO is a combination of technical and creative endeavour which brings together smart analytics and clever content creation. We provide an ethical approach to SEO that delivers long term results for clients. Your SEO strategy must run parallel with your business objectives and we make sure to analyse and understand your business to deliver a tailored service and a return on investment.
Come in for a chat and a damn good cup of coffee. We’d be delighted to hear what you’ve got planned and how we can help you reach number one.