Why we love Umbraco
Through the course of our 5 years on this digital planet, (did you hear we recently turned five years old?) we've had the opportunity to test drive many different Content Management Systems. The great and the good, and of course, those 'off the shelf' ones.
For many years, WordPress has been Parachute's 'goto' platform. And although we still love it, and use it for many new clients, we can't hide our love for Umbraco and all it's ways.
It's really important to note before we go any further - your choice of CMS shouldn't determine how your website looks and feels. If it inhibits your creative juicies in anyway, let it pass you by. If you want to represent your brand successfully - you need to choose a platform that can let those pixels run free, wild and beautifully.
What should I be thinking about when I choose a CMS?
There are many considerations when looking at which CMS to choose,
- Costs & Licensing
- Integrations with other systems
Whenever we recommend something, it will always be fit for purpose and secure. What we want our clients to be able to focus on, is their daily editing experience and making this as seemless and joyful as it possibly can.
There are many cases where we find stories of potential customers incurring costs of thousands of pounds to create a simple landing page, or even worse, it takes days to get everything looking right without any help from a trusty developer.
In an age where ad campaigns are made weekly, or daily, your CMS needs to be agile, and let you produce visually stunning pages with minimal effort.
Umbraco's secret? The Page Grid.
When we produce a CMS for client, we essentially treat it as if we were using a framework. A piece of software with the ways and means to extend itself into representing, and tailoring your website into the best possible platform to update and edit your content.
We treat both WordPress and Umbraco as a framework. But what sets them both apart? The Page Grid.
Our way of thinking about content architecture has evolved into designing and developing content blocks. A little bit like lego, but far cooler, and be sure it helps you along the way to gettting more enquiries or pounds and pence.
Typical blocks could be:
- Banner Carousels
- Image Blocks
- Video Blocks
- Related Content/Products
Imagine having all this at your disposable, being able to drag and drop it all into place and a guarantee that it looks professional.
Of course, there's much more to talk about. So if you're interested, give us a quick call, or drop us a note. We'd love to talk about your next CMS and website with you! Check out a few of our Umbraco sites and clients below.
Come in for a chat and a damn good cup of coffee. We’d be delighted to hear what you’ve got planned and how we can help you with your project.